Wednesday, 16 June 2010
OK Go - "End Love"
I think it's fair to say that OK Go have developed their reputation more as a result of expert video concepts and choreography that sheer musical genius. Treadmill antics, garden dance routines, and that awesome-if not-slightly-ripping-off-the-Honda-ad vid tend to hold more mental longevity than the songs themselves - Here It Goes Again, A Million Ways, and.....shit I can't even remember the name of the last one.
With their new video for End Love from most recent album Of The Blue Colour Of The Sky, they've managed to combine the two, to their credit. The video itself is as brilliant as you'd expect from the band, for the first time using the likes of stop gap and slow motion shots, and the song itself is a step up from what we've come to expect from them. How long must that all take?!
OK Go - This Too Shall Pass (Passion Pit Remix)